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BHHC signs FUEL Hockey as new kit supplier

By David Chappell

Sussex company offers availability, quality and reliability of supply starting next season

“I’m delighted that after a long and rigorous process that we have decided to go with FUEL, a local company who have offered availability, quality and reliability for our kit supplies. ” Graham Edwards, BHHC Chairman

Brighton and Hove Hockey Club is delighted to announce that FUEL Hockey has been appointed its official kit supplier for next season and beyond.

FUEL Hockey was founded in 2013 and adds BHHC to its growing client list, which includes several universities and colleges, plus local hockey clubs and schools.

Jeremy Subedar, the managing director and owner of FUEL, is well known in Sussex hockey circles and has run three businesses within the sport. He was the owner of Push Hockey magazine for 10 years and then went on to create Shammy Shack before founding FUEL.

FUEL offers a wide apparel product range via online and offers a money saving for those who want to collect from its local store in Lancing.

The range will include affordable playing shirts, shorts and skorts, hooded tops, mid layers, sweatshirts, track pants and leggings, baselayers, tights, soft shell and padded jackets, gilets, polo shirts, beanie hats, caps, scarves, stick bags and rucksacks.

BHHC members will receive a discount on non-kit accessories and FUEL will offer regular drop-offs of kit orders to the club. In addition, FUEL will provide sponsorship to the club in various forms, provide a mobile shop at the club open days, arrange stick clinics, at which sticks can be checked, re-gripped and advice given to parents/players to help inform their buying decision.

BHHC Chairman Graham Edwards welcomed the deal. "I’m delighted that after a long and rigorous process that we have decided to go with FUEL, a local company who have offered availability, quality and reliability for our kit supplies. My thanks to the kit sub-committee for sitting through endless presentations, getting references and agreeing prices from a lot of companies in order to avoid our past experiences with kit suppliers."

Jeremy Subedar explained the deal was important for his company and outlined his ambitions for the partnership. “FUEL hockey are delighted to be appointed as the new kit supplier for BHHC and are looking forward to not only providing great kit and customer service but to also be a proactive partner to the club. This partnership with one of the biggest clubs in the South East establishes FUEL as a real force in the hockey apparel market.

“We would like to go beyond just being a kit supplier and become part of the fabric of the club. As we are a local company we will be attending events throughout the year and hope to meet you all. We have a number of incentives which will help support the club and are excited to put these in place.

“On a personal level, having played hockey for the last 35 years in the local area and working within the hockey sector since 2005, it is now great to be involved with the ambitious plans that BHHC has and I hope that FUEL will be able to support the club in all its ventures.”

The BHHC kit committee and FUEL are hoping to have a shirt design to show at the dinner dance on May 4 at The Old Ship Hotel (for which the deadline for ticket sales is Friday April 19) and FUEL's online store will soon be furnished with products that will be available immediately. Details to follow when available.

Updated 14:10 - 25 Apr 2019 by David Chappell

Where next?

Four Sussex Cup triumphs for BHHC to celebrate Three men's sides and under-14 girls win their finals, historic win for Vets
Under-14 girls are up for the cup Juniors weekend review - two BHHC sides face Horsham opponents at Sussex Cup Finals day on Saturday


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